CASE STUDY

Beauty Brand: 60.3% Growth & $22K Saved

161%
Sales Increase
12.3%
Net Profit Boost

How we transformed a beauty brand's Amazon presence by eliminating PPC waste, refreshing product content, and optimizing logistics to achieve sustainable growth.

The Challenge

A fast-growing beauty brand had already built a strong presence through their D2C website and was scaling quickly on Amazon. But despite their momentum, they faced major roadblocks: outdated content, inefficient PPC spend, and a logistics setup that struggled to keep up with demand. They needed a structured approach to turn things around—and fast.

The Challenge

  • $22,000+ wasted on inefficient PPC
  • Outdated product images hurting CTR
  • Inconsistent A+ Content and storefront

Our Approach

  • Restructured PPC campaigns for precision
  • Refreshed all product images
  • Redesigned A+ Content for consistency

Featured Product

GLO Melanin Turmeric Brightening Scrub

GLO Melanin Turmeric Brightening Scrub

  • Specifically formulated for Melanin Skin
  • Brightens Dark Spots, Inner Thighs, and Underarms
  • All Natural • Vegan • Black Owned
  • Trusted by 300,000+ Melanin-Rich Women
4.8★ Rating
3,400+ Reviews
"

Working with Gróa has been an absolute game-changer for our business from day one. They are, without a doubt, the best agency we've ever hired. The results have blown us away, and what sets them apart is how they genuinely feel like part of our company. We couldn't be happier to have them on board!

CEO of Glo Melanin
CEO & Founder
Glo Melanin

Product Line Success

GLO Melanin Turmeric Scrub
Turmeric Scrub
GLO Melanin Face Serum
Face Serum
GLO Melanin Body Butter
Body Butter
GLO Melanin Gift Set
Gift Set

The Results

By addressing both front-end optimizations and back-end fundamentals, we helped this beauty brand not just grow—but scale sustainably. High-growth Amazon brands don’t just need better ads—they need operational stability. By aligning marketing with logistics, we created a foundation for long-term profitability.

Double Your Revenue

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