Case Study
Beauty Brand: 60.3% Growth & $22K Saved
How we transformed a beauty brand's Amazon presence by eliminating PPC waste, refreshing product content, and optimizing logistics to achieve sustainable growth.
161%
Sales Increase
12.3%
Net Profit Boost
The Challenge
A fast-growing beauty brand had already built a strong presence through their D2C website and was scaling quickly on Amazon. But despite their momentum, they faced major roadblocks: outdated content, inefficient PPC spend, and a logistics setup that struggled to keep up with demand. They needed a structured approach to turn things around—and fast.
Gróa Approach
Before
$22,000+ wasted on inefficient PPC
Outdated product images hurting CTR
Inconsistent A+ Content and storefront
After
Restructured PPC campaigns for precision
Refreshed all product images
Redesigned A+ Content for consistency
Featured product
GLO Melanin Turmeric Brightening Scrub
Specifically formulated for Melanin Skin
Brightens Dark Spots, Inner Thighs, and Underarms
All Natural • Vegan • Black Owned
Trusted by 300,000+ Melanin-Rich Women
4.8★ Rating | 3,400+ Reviews
“Working with Gróa has been an absolute game-changer for our business from day one. They are, without a doubt, the best agency we've ever hired. The results have blown us away, and what sets them apart is how they genuinely feel like part of our company. We couldn't be happier to have them on board!”
CEO & Founder Glo Melanin
Product Line Success
Gift Set
Body Butter
Face Serum
Turmeric Scrub
The Results
By addressing both front-end optimizations and back-end fundamentals, we helped this beauty brand not just grow—but scale sustainably. High-growth Amazon brands don’t just need better ads—they need operational stability. By aligning marketing with logistics, we created a foundation for long-term profitability.