Case Study
Auto-Moto Brand:
2× Sales and Best Seller Badge in 60 days
How we doubled monthly sales and improved conversion rates by removing wasted ad spend, focusing on one top-performing product, and targeting competitors directly.
100%
Sales Growth
120+
Units/Day
The Challenge
An auto-moto brand selling electric pumps approached us with a solid PPC foundation but clear performance blockers. They were moving about 400 units a month, while the top competitor in the category was selling over 1000. Their main challenges were high wasted spend, low visibility in Top of Search placements, and a lack of effective product targeting. Duplicate keywords were bloating the account, and highly relevant keywords had been mistakenly added as negatives, limiting performance.
Gróa Approach
Before
Low visibility in Top of
Search placements
No competitor
targeting
Budget spread
across ASINs
After
Stronger bids and pricing
adjustments for visibility
Competitor targeting through
ASIN offense campaigns
Budget allocation on one
winning variation
1. Stronger bids and pricing adjustments
for visibility
Having a clear picture in mind and a green light from the client, we increased bids on strategic high-volume keywords where the brand wasn’t ranking and secured strong positions on long-tail, highly relevant terms. Pricing was adjusted, best deals were activated, and we pushed hard for Top of Search placements with aggressive bidding.
What we did:
2. Competitor targeting through ASIN
offense campaigns
We then launched ASIN offense campaigns targeting competitor best sellers to gain visibility where it mattered most. These campaigns didn’t previously exist in the account and gave the brand immediate exposure to high-converting audiences.
3. Budget allocation on one
winning variation
Finally, we consolidated efforts around the brand’s top-performing variation. All budget was redirected to that single ASIN, while we cleaned up negative targeting.
The Results
Alongside improvements to content, listings, and pricing, within the first month the number of units sold doubled from 400 to over 800. By the end of the next one, the brand achieved the Best Seller badge in the German market, with daily sales exceeding 120 units. While ACOS and TACOS rose slightly during the push, both stabilized post-campaign with improved efficiency. At the same time, organic CVR grew from 5% to 11%, and PPC CVR jumped from 5% to 13.5%, showing strong momentum driven by both paid and organic efforts.